Responsible Hospitality
Activities for sustainable hospitality
Hotma Hotels is a hotel management company based in Genoa, Italy, with over 70 years of experience in the art of hospitality.
Our mission is to meet the needs and desires of our guests and customers by:
- Excellence in service and products, as we strive every day to deliver experiences that exceed standards and surpass expectations
- Continuous improvement, process optimization, and innovation in products and services for comprehensive sustainability—environmental, economic, social, and organizational
- A passion for hospitality and pride in one’s work at every level of the organization
Our vision is to become the top choice for hospitality and culinary experiences. We work every day to become the go-to destination for those seeking unique travel and dining experiences in Genoa and the Golfo Paradiso area.
Our values
Our commitment
Best Western Plus City Hotel has joined the Stay For the Planet program, a data hub that helps hotels track their environmental performance and manage their sustainability initiatives through the structured collection of quantitative and qualitative data in the following areas: Energy, Water, Waste, Procurement, Behavior, and People.
Through constant monitoring of our consumption, we aim to conserve resources; we rigorously practice recycling together with our guests, whom we ask to contribute by using the designated bins located in common areas, and we raise awareness about the waste of resources such as food, water, and energy.
We have adopted the Green Key criteria established by the Foundation for Environmental Education (FEE) and received the corresponding certification in 2025.
Water
To conserve water, we have installed flow restrictors on all our faucets. We promote sustainable practices by asking our guests to return only the towels they wish to have replaced, thereby reducing the environmental impact of linen use.
Energy
We purchase 100% renewable energy and implement energy-efficiency and smart-home solutions to ensure lower energy consumption. Some of the measures we have already implemented include: the use of thermostatic valves for hot water production, the installation of LED lighting systems to improve energy efficiency, the automatic shutoff of power to guest rooms when guests are absent, and the optimization of cascading energy sources during the production cycle.
Waste
We monitor waste generation and take steps to reduce the amount of waste produced, while also promoting the reduction of plastic and non-recyclable materials by seeking out suppliers with a lower environmental impact. Designated recycling bins are located in various common areas of the facility to encourage guests to sort their waste properly.
Plastic
We have a plastic reduction policy in place under which we limit the use of disposable materials to reduce single-use packaging, work with our suppliers to select materials with a lower environmental impact, prioritize products made from recycled plastic, choose reusable packaging, and prefer the use of dispensers for hygiene products. We encourage our guests to use only the courtesy set they need to minimize waste.
Education and Culture
We collaborate with local and cultural institutions, as well as arts and culture organizations, to promote the local culture. Some of these institutions and associations include: the Genoa Aquarium, the Convention Bureau, the Hoteliers’ Association, and others. In addition, we work with vocational schools to help young people enter the hospitality industry.
Local Economy
We manage our purchasing practices responsibly to ensure sustainable management of our food and beverage services. We support the local community by featuring and enhancing our breakfast menu with local and farm-to-table products. To help raise awareness about food waste, we encourage our guests to choose only what they truly wish to eat, so as to avoid leaving uneaten food on their plates.
Accessibility
Due to the building’s architectural layout and the surrounding environment, we have been unable to make further accommodations to better meet the needs of people with mobility impairments. For more information or to discuss any specific needs, please contact us by phone at +39 010 584707 or email us at [email protected]
Community Support
Best Western Plus City Hotel supports Music for Peace, a recognized non-governmental organization that provides assistance in the following areas: local aid in the form of food, school supplies, and basic necessities; healthcare services through clinics and dispensaries; educational projects with schools; and cultural and entertainment initiatives accessible to everyone.
